The most populat Search Terms

information technology

section heading icon     overview

This page considers popular search terms.

It covers -

  • aggregate 'top ten' reports - what are claimed to be the most popular search terms from global and regional engines in 2004 and 2006
  • local variation
  • risk - are some terms more 'dangerous' than others?

It supplements the discussion of search engines (and search engine optimisation), search behaviour and internet metrics.

The following pages discuss real-time reporting of online searches and other perspectives, including 'colour pages' business directory searches and the most popular Wikipedia searches.

section marker icon     aggregate 'top ten' reports

The following lists highlight what are claimed as the most popular search terms for 2003-8 on a selection of major search engines.

The lists arguably are not truly representative of the global online population as a whole, for example because of significant regional variation (particularly outside the 'top ten' range).

They are indicative of uncertainties about data collection - with variation in what is supposedly the same population - and of marketing by engine operators or third parties such as metrics specialists. They might be construed as indicating that the different engines are attracting substantially different demographics.

2003

 

Google

1 Britney Spears
2 Harry Potter
3 Matrix
4 Shakira
5 David Beckham
6 50 Cent
7 Iraq
8 Lord of the Rings
9 Kobe Bryant
10 Tour de France		 AOL


 Yahoo!

1 KaZaA
2 Harry Potter
3 American Idol
4 Britney Spears
5 50 Cent
6 Eminem
7 WWE
8 Paris Hilton
9 NASCAR
10 Christina Aguilera

2004

 

Google

1 Britney Spears
2 Paris Hilton
3 Christina Aguilera
4 Pamela Anderson
5 Chat
6 Games
7 Carmen Electra
8 Orlando Bloom
9 Harry Potter
10 mp3 		Lycos

1 Janet Jackson
2 Paris Hilton
3 Clay Aiken
4 Britney Spears
5 Nick Berg
6 KaZaA
7 Tattoos
8 Pamela Anderson
9 Michelle Vieth
10 Poker
Yahoo!

1 American Idol
2 Paris Hilton
3 Jessica Simpson
4 Britney Spears
5 Harry Potter
6 WWE
7 Usher
8 NASCAR
9 NBA
10 NFL
AOL

1 Britney Spears
2 Paris Hilton
3 Janet Jackson
4 Oprah
5 Usher
6 Hilary Duff
7 Harry Potter
8 Pamela Anderson
9 Jessica Simpson
10 Orlando Bloom		    

2005

 

2006

 

 

 

 

 

 

 

Google

1 MySpace
2 Ares
3 Baidu
4 Wikipedia
5 Orkut
6 iTunes
7 Sky News
8 World of Warcraft
9 Green Day
10 Leonardo da Vinci		 AOL


 Yahoo!

1 Britney Spears
2 50 Cent
3 Cartoon Network
4 Mariah Carey
5 Green Day
6 Jessica Simpson
7 Paris Hilton
8 Eminem
9 Ciara
10 Lindsay Lohan

2006

 

Google

1 bebo
2 myspace
3 world cup
4 metacafe
5 radioblog
6 wikipedia
7 video
8 rebelde
9 mininova
10 wiki		 AOL

1 Weather
2 dictionary
3 dogs
4 American Idol
5 Maps
6 Cars
7 Games
8 Tatoo
9 Horoscopes
10 Lyrics
 Yahoo!

1 Britney Spears
2 WWE
3 Shakira
4 Jessica Simpson
5 Paris Hilton
6 American Idol
7 Beyonce Knowles
8 Chris Brown
9 Pamela Anderson
10 Lindsay Lohan

Metrics specialist Hitwise claims that 'weather', 'directions', 'maps' and 'baby names' were among the top ten generic search terms in 2006.

section marker icon     local variation

Regional variation is illustrated by different results from Google's 'local' searches in 2006 -

Australia

1 paris hilton
2 qantas
3 australian idol
4 trading post
5 virgin blue
6 delta goodrem
7 the oc
8 halo 2
9 ian thorpe
10 jennifer hawkins		 Canada

1 inuyasha
2 family guy
3 avril lavigne
4 air canada
5 canadian tire
6 johnny depp
7 metallica
8 good charlotte
9 ashton kutcher
10 canadian idol		 Denmark

1 biler
2 hunde
3 pokemon
4 tv2
5 dmi
6 dba
7 fodbold
8 ekstrabladet
9 dsb
10 peter plys
Italy

1 meteo
2 oroscopo
3 grande fratello
4 calciomercato
5 valentino rossi
6 inter
7 ferrari
8 lavoro
9 juventus
10 vasco rossi		 Brazil

1 receita federal
2 hello kitty
3 bob esponja
4 olimpiadas
5 cifras
6 linkin park
7 avril lavigne
8 harry potter
9 folclore
10 bob marley		 Netherlands

1 voetbal
2 ajax
3 beyonce
4 georgina verbaan
5 evisu
6 feyenoord
7 andre hazes
8 theo van gogh
9 olympische
10 ali b


In December 2006 Google reported that the most popular subjects for that year in the UK were

1 video
2 world cup
3 steve irwin
4 prison break
5 wiki
6 euro millions
7 big brother
8 lost
9 tfl [Transport for London]
10 weather

Globally the most popular Google searches for 2006 were

1. bebo
2. myspace
3. world cup
4. metacafe
5. radioblog
6. wikipedia
7. video
8. rebelde
9. mininova
10. wiki

The top Google News searches were

1. paris hilton
2. orlando bloom
3. cancer
4. podcasting
5. hurricane katrina
6. bankruptcy
7. martina hingis
8. autism
9. 2006 nfl draft
10. celebrity big brother 2006

Yahoo!'s top searches in Australia during 2006 were

1. Steve Irwin
2. Beaconsfield miners
3. Jobs
4. Cricket
5. Recipes
6. Petrol prices
7. Real Estate
8. Workchoices
9. Drought
10. Daylight savings

For Yahoo! elsewhere they were supposedly

UK
1 Heather Mills McCartney
2 Pete Burns
3 Big Brother
4 The Ordinary Boys
5 World Cup
6 Steve Irwin
7 Borat
8 Notting Hill Carnival
9 Zidane
10 Kate Moss		 Canada
1 NHL
2 FIFA World Cup
3 American Idol
4 Rock Star: Supernova
5 WWE
6 Neopets
7 Revenue Canada
8 Days of Our Lives
9 Environment Canada
10 Jessica Simpson		 US
1 Britney Spears
2 WWE
3 Shakira
4 Jessica Simpson
5 Paris Hilton
6 American Idol
7 Beyonce Knowles
8 Chris Brown
9 Pamela Anderson
10 Lindsay Lohan

In December 2008 Google reported regional variation in 'top ten search lists, as follows -

Australia

1 games
2 sydney
3 youtube
4 myspace
5 facebook
6 google
7 ebay
8 my
9 weather
10 hotmail		 Canada

1 facebook
2 youtube
3 lyrics
4 weather
5 games
6 google
7 hotmail
8 yahoo
9 map
10 canada		 Denmark

1 af
2 youtube
3 facebook
4 krak
5 danmark
6 gratis
7 spil
8 tv
9 tv2
10 tdc
Italy

1 youtube
2 roma
3 lavoro
4 casa
5 sardegna
6 uomini e donne
7 iphone
8 istruzione
9 elezioni
10 dieta		 Brazil

1 jogos de meninas
2 naruto
3 you tube
4 claro
5 youtube
6 jogos
7 jogo
8 esporte
9 tradutor
10 o dia		 Netherlands

1 hyves
2 youtube
3 marktplaats
4 google
5 weer
6 routeplanner
7 msn
8 hotmail
9 auto
10 lyrics

section marker icon     risk

Software vendor McAfee offered a perspective in its June 2007 The State of Search Engine Safety report on the 'riskiest' search terms, noting that some terms are most likely to return sites with spyware and other malicious code.

McAfee claims that terms related to music and technology are the most likely to point you to trouble, with 4% of search results supposedly leading to sites deemed "risky". 9% of adult sites were claimed by McAfee to produce spyware, adware or spam, compared with 19% of digital music sites.

 

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